Recently we were asked by our client, Second Harvest North Florida, to design collateral material to promote their Empty Bowls Luncheon. When we first sat down to concept and brainstorm an approach, we had the idea to start with the origin of the event. We wanted to pay homage to how Empty Bowls began and really showcase where the event is today, in its 28th year.

Originally, the Empty Bowls idea blossomed from the effort of an art teacher and his students to raise money for their local food bank. The students painted clay bowls and sold them to the community. All proceeds were donated to the food bank in support of those suffering from food insecurity in our community. Every year since its inception, local schools continue to provide hundreds of bowls with all the proceeds going toward the cause.

To achieve our vision, we contacted our friends, Varick Rosete and Karen Kurycki, two notable local artists, to help us bring the idea to life. Together, we decided to incorporate multiple disciplines of the art world to illustrate how working together can make a difference and become something so much greater than one singular idea. Hopefully, you’ve seen some of the materials we’ve worked on around town or online and if you have, please share and help spread the message.

The Empty Bowls Luncheon continues to grow and inform people about the issues surrounding our community and its food insecure and hopefully, together with collaboration and the involvement of those surrounding and attending this wonderful event, we can make a difference. To learn more about Second Harvest, visit www.wenourishhope.org. Join us Tuesday, November 13 for the luncheon and take the pledge to end hunger in North Florida.