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We’re the agency that helped 13 companies become the fastest turnaround or fastest growing in their category.
Our team of strategic problem solvers focus on the critical areas where we can make the biggest impact on your top and bottom line, backed by the fresh-thinking and innovation of our award-winning creative.
Enter our blog. The chronicle filled with bold opinion, clever narrative and artistic insight from the people on the front line of advertising and marketing.
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Author Archives: John Fricks
If it says free, it must be free, right?
Uh, no. Ever wonder why marketers are getting away with misleading advertising claims? When I first started in advertising, we had a fairly strong FTC (Federal Trade Commission). They monitored advertising and listened to complaints. The FTC was quick to … Continue reading
Posted in Advertising, Opinion
Tagged advertising, business, Consumer, Federal Trade Commission, FTC, Jon Leibowitz, marketing, Shopping
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Who Said Reading Is Dead?
It’s all over the Internet. People just don’t read as much as they used to (NOT!) Much has been said about the Internet’s negative impact on readership, especially among the younger generations. Yet all evidence is pointing to increased readership, … Continue reading
