Author Archives: Amy Rankin

About Amy Rankin

Executive Vice President

What Does Nate Silver Have to Do With Marketing?

I’m reading The Signal and The Noise by Nate Silver, the prediction/forecast guru who writes the blog FiveThirtyEight for the New York Times.  How can you not admire someone who was a big-time professional poker player (won big), developed a … Continue reading

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Focus Group of One

As someone who likes a life based on fact, I often am perplexed about clients that quote the ‘focus group of one’ when discussing their brand or creative.  I’m sure you have heard about the focus group of one.  That’s … Continue reading

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