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We’re the agency that helped 13 companies become the fastest turnaround or fastest growing in their category.
Our team of strategic problem solvers focus on the critical areas where we can make the biggest impact on your top and bottom line, backed by the fresh-thinking and innovation of our award-winning creative.
Enter our blog. The chronicle filled with bold opinion, clever narrative and artistic insight from the people on the front line of advertising and marketing.
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- .@RosieCakesJax whipped up some delish cupcakes for our fundraiser benefitting the @alsassociation. #defeatALS bit.ly/100PJli 1 month ago
- 5 Gold and 1 Silver for 3 of our clients at the @4aaf District #ADDYAwards. Not bad for 1 year of work. #winning bit.ly/ZQIbDS 2 months ago
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Category Archives: Scott-McRae Advertising
Bake Sale for ALS
Every year, Scott-McRae Group and its subsidiaries participate in The ALS Association’s Walk to Defeat ALS in honor of our former President and COO, Henry “Tip” Graham, who lost his battle to ALS in 2010. We hold fundraisers during the … Continue reading
What Does Nate Silver Have to Do With Marketing?
I’m reading The Signal and The Noise by Nate Silver, the prediction/forecast guru who writes the blog FiveThirtyEight for the New York Times. How can you not admire someone who was a big-time professional poker player (won big), developed a … Continue reading
Search just got social.
Why Graph Search is important to your business. Facebook has introduced the development of an exciting new functionality: Graph Search. A powerful new search tool that gives Facebook users personalized results based on likes, friends, and interactions. It’s a social … Continue reading
Digital Obscura
I am not only someone who appreciates fine photography but because of my job sometimes I am the photographer. I started to become interested in photography in college and it was one of the classes I looked forward to. Unfortunately, … Continue reading
Posted in Opinion
Tagged Art, communicate, Digital photography, duck face, duckface, Facebook, flickr, instagram, photography, tumblr, Twitter
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What an Experience
When I found out I had an internship interview I was pumped but when I met Jefferson and the crew at Scott-McRae Advertising my excitement went through the roof. Everyone here is so helpful and kind. Until it comes to … Continue reading
Y No Car?
If you’ve been following Derek Thompson’s and Jordan Weissmann’s recent work in The Atlantic, you know that members of Gen Y (aka Millennials) are not buying new cars or homes at the same rate as those of us in older … Continue reading
Posted in Advertising, Media, Scott-McRae Advertising
Tagged advertising, auto, automotive marketing, economy, Gen Y, Millennials
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Take the pledge, make a difference
Recently we were asked by our client, Second Harvest North Florida, to design collateral material to promote their Empty Bowls Luncheon. When we first sat down to concept and brainstorm an approach, we had the idea to start with the origin of the event. We wanted to pay homage to … Continue reading
Perspective
It’s rare that something I see or hear really evokes a strong response. I’m not political at all. I’m pretty open-minded and usually see both sides of an argument to the point where it’s even hard for me to pick … Continue reading
Posted in Media, Opinion, Scott-McRae Advertising
Tagged Dream, Failure, Grammy Award, Psychology, Social Sciences, The X Factor, Thomas Edison, United States
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