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We’re the agency that helped 13 companies become the fastest turnaround or fastest growing in their category.
Our team of strategic problem solvers focus on the critical areas where we can make the biggest impact on your top and bottom line, backed by the fresh-thinking and innovation of our award-winning creative.
Enter our blog. The chronicle filled with bold opinion, clever narrative and artistic insight from the people on the front line of advertising and marketing.
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Category Archives: Media
Y No Car?
If you’ve been following Derek Thompson’s and Jordan Weissmann’s recent work in The Atlantic, you know that members of Gen Y (aka Millennials) are not buying new cars or homes at the same rate as those of us in older … Continue reading
Posted in Advertising, Media, Scott-McRae Advertising
Tagged advertising, auto, automotive marketing, economy, Gen Y, Millennials
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Perspective
It’s rare that something I see or hear really evokes a strong response. I’m not political at all. I’m pretty open-minded and usually see both sides of an argument to the point where it’s even hard for me to pick … Continue reading
Posted in Media, Opinion, Scott-McRae Advertising
Tagged Dream, Failure, Grammy Award, Psychology, Social Sciences, The X Factor, Thomas Edison, United States
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What a beautiful couple!
Everyone has their own personal brand based on the clothes they wear, where they live, the music they listen to, etc. For example, punk rock is not only a music genre but a movement. It’s piercing your appendages, rebelling against … Continue reading
Posted in Media, Opinion
Tagged ad, advertising, advertisment, Beyonce, brand, branding, commercials, Dog Days are Over, Eat Pray Love, Eclipse, Erykah Badu, Florence and the Machine, H&M, Honda, Hyundai, I'm a Man, indie-rock, Muddy Waters, Music, Nissan, Pamplamoose, personal brand, Single Ladies, The Black Keys, Tommy Hilfiger, trailers, Twilight, Vampire Weekend, Water for Elephants, YouTube
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Sneaky Brands
After three hours of shopping at St. Augustine’s outlets, I thought I owed it to my man to go see Battle: Los Angeles, a shoot ‘em up alien movie. As a rule, I generally don’t like alien and/or blow-everything-up movies, … Continue reading
Posted in Media
Tagged Aaron Eckhart, Battle: LA, Battle: Los Angeles, Casio, landshark, Marines, Panda Express, Product placement, Resistance 3, Sgt. Michael Nantz, Sony, US Marine Corps
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