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We’re the agency that helped 13 companies become the fastest turnaround or fastest growing in their category.
Our team of strategic problem solvers focus on the critical areas where we can make the biggest impact on your top and bottom line, backed by the fresh-thinking and innovation of our award-winning creative.
Enter our blog. The chronicle filled with bold opinion, clever narrative and artistic insight from the people on the front line of advertising and marketing.
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- .@RosieCakesJax whipped up some delish cupcakes for our fundraiser benefitting the @alsassociation. #defeatALS bit.ly/100PJli 2 months ago
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Category Archives: Opinion
Bake Sale for ALS
Every year, Scott-McRae Group and its subsidiaries participate in The ALS Association’s Walk to Defeat ALS in honor of our former President and COO, Henry “Tip” Graham, who lost his battle to ALS in 2010. We hold fundraisers during the … Continue reading
Digital Obscura
I am not only someone who appreciates fine photography but because of my job sometimes I am the photographer. I started to become interested in photography in college and it was one of the classes I looked forward to. Unfortunately, … Continue reading
Posted in Opinion
Tagged Art, communicate, Digital photography, duck face, duckface, Facebook, flickr, instagram, photography, tumblr, Twitter
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What an Experience
When I found out I had an internship interview I was pumped but when I met Jefferson and the crew at Scott-McRae Advertising my excitement went through the roof. Everyone here is so helpful and kind. Until it comes to … Continue reading
Perspective
It’s rare that something I see or hear really evokes a strong response. I’m not political at all. I’m pretty open-minded and usually see both sides of an argument to the point where it’s even hard for me to pick … Continue reading
Posted in Media, Opinion, Scott-McRae Advertising
Tagged Dream, Failure, Grammy Award, Psychology, Social Sciences, The X Factor, Thomas Edison, United States
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If it says free, it must be free, right?
Uh, no. Ever wonder why marketers are getting away with misleading advertising claims? When I first started in advertising, we had a fairly strong FTC (Federal Trade Commission). They monitored advertising and listened to complaints. The FTC was quick to … Continue reading
Posted in Advertising, Opinion
Tagged advertising, business, Consumer, Federal Trade Commission, FTC, Jon Leibowitz, marketing, Shopping
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A Word By Any Other Name…
I guess you can say I’ve made my living with words. I know how to string them together to convey a thought, evoke a brand message, soothe a crisis, or get a donor to contribute to a nonprofit. I know … Continue reading
The Universal Language
Spending nine days in Guatemala made me seriously question the decision to take German as a foreign language in high school. It was obvious pretty quickly that communication was going to be a challenge. My knowledge of Spanish comes almost … Continue reading
Copy and Paste
When was the last original idea? Our perception of what constitutes originality is skewed. Most ideas we consider to be original are more likely adaptations or so on and so forth. We think our culture oozes ingenuity. This doctrine saturates … Continue reading
Posted in Design, Opinion
Tagged arts, campaign, communication, communication arts, creative, design, food fight, foodfight, graphic, graphic design, hande, jensen, jensen hande studios, lutheran social services, original ideas, photography, poster campaign, poster series, posters, remix, second harvest food bank, second harvest north florida, series, typography
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