Category Archives: Public Relations

Tips and tricks on how to successfully promote your brand using market research and strategic planning.

What Does Nate Silver Have to Do With Marketing?

Posted on February 18, 2013 by

I’m reading The Signal and The Noise by Nate Silver, the prediction/forecast guru who writes the blog FiveThirtyEight for the New York Times.  How can you not admire someone who was a big-time professional poker player (won big), developed a … Continue reading →

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A Word By Any Other Name…

Posted on September 20, 2012 by

I guess you can say I’ve made my living with words.  I know how to string them together to convey a thought, evoke a brand message, soothe a crisis, or get a donor to contribute to a nonprofit.  I know … Continue reading →

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A lesson in transparent honesty

Posted on April 30, 2012 by

Penn State University is on track to spend over $7 million on public relations in wake of the Jerry Sandusky scandal.  The Nittany Lions had hired Ketchum and Kekst immediately following the announcement of the arrest of Sandusky and most … Continue reading →

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Focus Group of One

Posted on March 1, 2012 by

As someone who likes a life based on fact, I often am perplexed about clients that quote the ‘focus group of one’ when discussing their brand or creative.  I’m sure you have heard about the focus group of one.  That’s … Continue reading →

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